The Backdrop Changes Everything.
Revel Motor Row is a historic Chicago venue reimagined for modern events, immersive experiences, and bold productions.
Located in the heart of the city’s iconic Motor Row district, the campus blends industrial architecture, rich history, and flexible event space to create a setting that feels distinctly Chicago — raw, elevated, and full of energy.
Originally built in 1936 as the Illinois Automobile Club and later home to the legendary Chicago Defender building, Revel Motor Row has been thoughtfully restored into a dynamic event and production venue designed for what’s next. The building with unique and detailed design and the 5000 square foot courtyard expands the campus with additional flexible space for large-scale events, activations, conferences, and multi-room experiences.
More than a venue, Revel Motor Row was built to host experiences that feel immersive, unexpected, and unforgettable.
From corporate events and galas to brand activations, conferences, concerts, and luxury celebrations, the space adapts to every vision while maintaining the character and edge that make it one of Chicago’s most unique event destinations.
What We Host
Corporate Events & Conferences
- Meetings and conferences
- General sessions
- Executive events
- Company celebrations
- Multi-day programs
Experiential & Brand Activations
- Product launches
- Immersive experiences
- Pop-ups and installations
- Experiential marketing events
- Content capture and production
Galas & Fundraisers
- Nonprofit galas
- Donor events
- Seated dinners
- Auctions and after-parties
Social & Entertainment Events
- Weddings and celebrations
- Concerts and live performances
- Fashion events
- Private parties
- Cultural events
Production & Venue Capabilities
- Flexible indoor event spaces
- Multi-room experiences
- Large-scale production support
- Load-in/load-out access
- Built-in venue infrastructure
- Custom floorplan flexibility
Why Revel Motor Row
- Historic Chicago architecture
- Flexible event campus
- Industrial-modern aesthetic
- Central downtown location
- Large-scale production capabilities
- Designed for immersive experiences
- One-of-a-kind event backdrop